Saint Joseph’s University

Over the past three years, I have played a key role in developing and evolving Saint Joseph’s University’s Ready Set Joes campaign. Following the institution’s transition from college to university, the creative direction emphasized this milestone and showcased real SJNY students as the faces of the brand. As the lead production designer for this client, I manage the creation of a wide range of assets, including print advertisements, display banners, outdoor media, and social content—ensuring brand consistency and visual impact across all channels.