Nestle Health Science
Healthy Aging Campaign Concept
Nestlé approached my team to develop a concept idea to be displayed in Walgreens for their line of vitamins supporting Healthy Aging, with an emphasis on inclusivity across all age groups.
Collaborating closely with our copywriters, my creative team and I crafted a concept centered on proactive healthy aging—the idea that aging well is for everyone, not just older adults.
I was responsible for designing the visual direction, focusing on themes of energy, empowerment, and vitality. The visuals capture the feeling of confidently stepping
into your power, celebrating the everyday moments and activities that make life vibrant at any age.
Walgreen’s Floor Directional Concept
Nestlé partnered with our team to create an in-store marketing experience for their line of vitamins at Walgreens. The campaign included a custom floor directional decal and branded shelf displays designed to guide shoppers to the product and make it stand out in-store. The concept emphasized that Nestlé’s vitamins offer solutions for every need and ailment, creating a cohesive and visually engaging customer experience.
